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Travel Marketing Roundup: United Airlines, Switzerland Tourism, Orbitz
Thanks to increasing COVID-19 vaccination rates, Americans are becoming willing and able to travel—and travel brands are ramping up their marketing efforts. Below are just a few of the early campaigns...
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Nielsen: Short-Term Failure to Build Brand Awareness Can Hurt Long-Term Sales
As a rule of thumb, according to Imran Hirani, VP of Strategic Accounts at Nielsen, 60 percent of an organization’s marketing efforts should be focused on brand-building (upper funnel) and 40 percent...
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Avoiding Consumer Backlash: An Approach to Product Reputation Reviews
Read how internal product reviews, competitive research and customer surveys that analyze a company’s offerings prior to launch can help determine how the marketplace will receive your products—and...
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How Micro-Influencer Programs Will Evolve in 2022
Particularly over the course of the pandemic, when social media became the sole means of marketing communications for many brands, micro-influencers have become an important part of marketing programs...
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How Bloomberg Capitalized on a Subscription-Based Model to Fuel Growth
The subscription business model has experienced a boom in recent years, particularly for news and media outlets. According to reporting by AdExchanger, here’s a look at how Bloomberg has relied on...
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One Period Care Brand’s Marketing Journey from DTC to Retail
Rather than adapting its marketing strategy to reach Gen Z audiences, direct-to-consumer period care brand August chose to launch with the demo in mind at the outset. Now, two years later, the company...
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The Retail Marketing Partnership: How Brands and Retailers Can Work Together
When it comes to retail partnerships, the success of both brand and retailer depends upon a multitude of factors. To ensure there’s a compelling fit between the two, Multichannel Merchant provides...
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Mastercard’s Marketing Chief Discusses Blurred Lines Between Marketing and Comms
The lines between marketing and communications functions continue to blur in 2024. In a PRNEWS conversation with Mastercard’s Chief Marketing and Communications Officer, Raja Rajamannar—an executive...
View ArticleMoving at the Speed of Growth: 5 Steps Toward Rapid Innovation in a Volatile...
Listening to the media speculate over what’s hindered corporate growth in recent years can feel a bit like a game of Clue. Was it the Fed in D.C. with the high interest rates? The many geopolitical...
View Article[VIDEO] Trigger Marketing Best Practices for B2B and B2C Marketing Success
In a LinkedIn Live on October 28, Chief Marketer and data solutions company Deluxe explored how to implement trigger marketing strategies that resonate with clients and prospects at key moments....
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